hibyrd utilizes smart digital tools and green tech to reduce the energy consumption and CO2 emissions of business real estate and industry. Their unique business model, Savings as a Service, sets them apart from the competition. Customers pay as they save, with a percentage of the generated cost reduction. The hibyrd technology is implemented extremely fast and without interrupting operations. The result: clients can immediately benefit from significant reductions in their energy costs and CO₂ emissions.
We developed the name, branding, and digital presence of the company. The name embodies the unique approach and technology at work. The logo is composed of abstract geometric shapes of city architecture. The Y as a special element not only shows the letter but is also an abstracted bird. We also created a custom logo font and an interactive creative playground inspired by the planning grids of modern cities. Organic elements collide with straight lines to create the perfect balance. In addition to the brand design, we are the lead agency responsible for all of hibyrd's communication.