From first thoughts to culturally relevant brand.
Design is always subjective. Anyone who works with and for brands in marketing, strategy, design, and communication has asked themselves at least once: Are we doing the right thing? What does “right” actually mean in this context? Is it when everybody “likes” it? When it follows the rules? Or breaks them? When data confirms it? When the brand raises questions? Conveys a future vision? Or when it’s controversial? Often, there is simply no right or wrong. However, one thing is clear. A strong brand is a key factor in the success of corporations and entrepreneurs alike. Such strong brands are not the result of a sudden flash of genius and impromptu aha-moments. Rather, they develop through a very deliberate, strategic process. The goal always stays the same: to inspire, motivate, connect, and create a future. Both internally and externally. We guide companies through this process. Our work is based on experience and expertise with brands and companies of all sizes and in diverse industries. Automotive, finance, tech, green tech, fashion, pharmaceuticals, industry. The sum of our shared experiences is one of our core strengths. We use it to our clients’ benefit. Experience doesn’t mean we’ve lost our enthusiasm for new things. On the contrary! Listening, learning, rethinking and strategic co-creation are more than just a daily workflow for us. They are real values. From the sum of these ideas, we developed a process that helps us distill information and inspiration into sustainable brands for the future – to design progress that resonates.
Every new project begins with learning. Every task and step into unknown territory begins with an intense exploration phase. That’s why we embark on a journey of discovery into the heart of our client’s businesses. Their knowledge of and experience with their company, employees, and customers as well as their values, goals, needs, ambitions, and motivations form the foundation of our work.
We plan each of our steps. Together with your company, we set core KPIs and develop a clear strategy to achieve them. We are deliberately transparent, open, and inclusive. We connect voices from the inside and outside. This approach ensures that our brand planning has a lasting foundation and offers an excellent perspective for sustained success.
Every brand speaks its own language. Name, design, logo, communication, and products all become part of its DNA. From customer consultations to global campaigning, these factors simply shape a brand. Slowly a story appears, generating emotions, connecting people and companies, embodying a strategy, and encouraging interactions. In other words, the brand gains brand appeal and power. We create everything your brand needs to get there.
Every brand starts on a blank sheet of paper. We fill it – in close collaboration with your team we develop your brand strategy and story. We look at insights, culture, values, vision, and target groups and shape the idea, architecture, and personality of your brand.
We aim to let creativity flow between people and companies. And then, we keep developing your brand further in the long run.
We manifest brands. We develop all the components necessary for successful branding. Our brands to speak to all the senses. From the initial concept to the storytelling and the finished design, we create everything that makes them unique.
Names, logos, colors, fonts, sounds, tonality, and style, both digital and analog; on a national and international level, and, if necessary, with help of external experts who bring their knowledge.
Names stay. This applies equally to brands and people. Accordingly, brand names must be chosen with the uttermost care. Sure, a rebranding is possible.
But it’s expensive, time-consuming, and a bigger challenge than getting it right from the start.Therefore, we employ a proven storytelling approach to develop brand names.
The diverse cultural, personal and professional backgrounds of our international team serve as a testing ground. After all, the new name is intended to conquer the world.
Tone communicates a lot. Often more than words. Tonality, style, and vocabulary set strong brands apart. What character does the brand have? How does the brand speak to people?
What emotions does it evoke? We search and find the right tone of voice for your brand. And we apply it to your communication.
From principled purpose statement to simple product copy. After all, your brand language embodies your brand’s personality.
Today, a digital brand is more than a funky website. The digital space is essential for the success of any business and brand. Social media, apps, and digital products are just as important as a website.
At the same time, the metaverse opens up a new playing field while UX design gains in importance daily. We guide brands through the digital space with the same care and attention to detail as in the analogue world.
If necessary, we bring in outside experts, data analysts, and front- and back-end developers to give your brand presence in the digital world.
A picture is worth a thousand words. And a sound creates a thousand emotions. Yet, many businesses overlook the power of auditory branding. We believe that sounds should be part of a brand.
They create distinctive identities, contribute to differentiation, and increase awareness. Simply put, tones, jingles, and melodies make a strong impression and stick in the mind.
They are correspondingly effective. This is especially true in a visually driven world where competition literally “overlooks” the ears.