O*Diaries /

O*Diaries is an online platform for sex-positivity, with a focus on the democratization of sexuality. Opinions, information, and inspiration got a safe space on the platform. Users can access content related to sexual well-being, self-love, and self-determination, while the platform also encourages dialogue around cultural and societal norms. O*Diaries aims to change the discourse around sexuality for all of us, promoting health, openness, style, inclusivity, and enjoyment. The platform is operated by WOWtech - a global manufacturer of innovative sex toys.

In close cooperation with our client, we designed the brand identity and website for O*Diaries. The design captures the core values of O*Diaries and WOWtech. The asterix symbolizes deeper backgrounds - things we may not dare to speak aloud. At the same time, it is an interactive element that can take on various forms. The * and O stand side by side, pointing clearly towards the theme. With a clear design and bold colors, the brand identity radiates lust and joy, while staying decisively inclusive.