91raw /

91 Raw is an environmentally conscious health food chain. All dishes are prepared from 91 organic ingredients. Our task was to create a brand identity that cleverly presents the brand and the 91 ingredients – being equally simple and efficient. We took inspiration from a classic of functional design: The Periodic Table. We filled it with our 91 organic ingredients. Design elements and colors were deliberately chosen to take the back seat. The true heroes of the brand are in the foreground: 91 unprocessed ingredients. The simple logo in the black and white frame serves as a unifying element and an interactive focal point for the brand essence: enabling a healthy and sustainable lifestyle with innovative means.